Marie Meets · Issue 4/2019
Main Sponsorship
CASE STUDY:
Marie meets … Fuchs Spices
A high-quality fashion and interview editorial in Welt Vegan magazine, with our main sponsor Fuchs Spices as an authentic part of a story about sustainability, celebrity, and enjoyment.
16 Pages
Editorial presence in a premium magazine setting
3 Faces
Prominent testimonials with strong reach
1 Recipe
Exclusively developed by the Fuchs Food Team
Print Magazine + Digital
Print circulation combined with @regendelfin digital reach
Friendship for Future
Having fun while saving the world – A day with Berlin’s funniest celebrity WG and the realization: sustainability is not a one-way street to royal dreariness.
Production: MNPG GmbH
Text: Marie von den Benken
Published in
Welt Vegan Magazin - MARIE TRIFFT...
Issue 4/2019
find the Issue here
The Faces
Three strong personalities, all of whom stand for sustainability and a vegan / vegetarian lifestyle — and together carry an authentic message.
Caro Cult
Actress · Babylon Berlin · Netflix
Known from one of Germany’s most successful series, Caro Cult stands for style, attitude, and sustainable values.
Emily Roberts
Singer · Major label
With her music and her attitude, Emily Roberts inspires a young, conscious generation of fans.
Marie von den Benken
Author · Presenter · @regendelfin
Host and heart of the format. Marie combines humor, responsibility, and lifestyle in a unique way.
The service package at a glance
As part of a main sponsorship, Fuchs Gewürze receives a comprehensive, multi-dimensional package of editorial presence, far beyond traditional advertising.
Each service component strengthens the others. Together, they create a coherent, credible brand image within a high-quality editorial context.

01 · Product Placement in the Fashion Setting
Fuchs products are staged as a natural part of the dinner-table scene. High-quality studio photography with three prominent personalities creates a context that goes far beyond classic product advertising.
Organic Integration
No traditional ad. The Fuchs products are a natural part of an editorial lifestyle image.
High-Quality Photography
Professional studio photography gives the products a refined, contemporary image.
Prominent Setting
The placement next to three well-known personalities strengthens brand perception through positive image transfer.
02 · Editorial Brand Text
Fuchs spices are mentioned by name and integrated into the content in the main text, not labeled as advertising, but presented as a natural part of the narrative.
The brand is described as a sustainable company that:
  • Operates its own cultivation farms
  • Actively supports and involves farmers
  • Takes on social responsibility in production countries
  • Lives sustainable lifestyle as a company value
Why this works
Editorial integration creates three times more credibility than traditional ads. Readers perceive the message as a journalistic recommendation, not paid communication.
03 · Exclusive Brand Recipe
Vegan Nut-Cranberry Macarons, exclusively developed by the Fuchs Food Team – with its own recipe page, product naming, and high utility value for readers.
04 · Location Presence & Image Transfer
The new Fuchs corporate headquarters spice lounge serves as an exclusive production backdrop and thus becomes part of the editorial story itself.
Exclusive Backdrop
The Fuchs Spice Lounge as a unique, brand-owned filming location - irreplaceable, unmistakable.
Modern Image
Implicitly presented as modern, inviting, and lifestyle-compatible - conveyed through the shoot itself.
Editorial Set
The brand space becomes an editorial set - Fuchs becomes part of the story, not just the frame around it.
Sustainability Positioning
Fuchs is not visible as an outside sponsor, but as a natural part of a story about the future, responsibility, and sustainable living — told by three young personalities who stand for exactly that.
This positioning makes Fuchs spices a trailblazer in sustainable brand communication — credible, contemporary, and powerfully anchored in a story that moves people.